Introduction

Asia's Best-Loved Gateway Never Fails to Deliver

Friendly and fun-loving, exotic and tropical, cultured and historic, Thailand radiates a golden hue from its glittering temples and the tropical beaches to the ever-comforting Thai smile. Stepping into the rhythms of the country, Thailand's visitors quickly discover it is at once exotic and accessible, demonstrating exactly why this southeast Asian favorite remains the holiday destination by which all other Asian countries are judged. Easy to reach from all corners of the globe and in possession of an enviable infrastructure, the land of smiles has been doing brisk business with tourists for several decades now, and it shows.

Sleek hotels line pristine beaches in established coastal favorites such as Phuket and Koh Samui, while the capital Bangkok and the northern city of Chiang Mai are perennial favorites for observing local life spill into the streets. Nevertheless, there's much more to the country than its biggest hitters - whether unearthing prehistoric cave paintings, learning how progressive retreats are protecting Thailand's revered elephants, or trekking, cycling and rafting through the kaleidoscope of tribal communities in the undulating northern regions, Thailand retains its wondrous allure.


Snapshot

Hotel Overview

Accommodations include deluxe hotels, resorts, guesthouses, thatched-roof huts on beaches and very basic lodging in small villages. Bangkok boasts a number of world-class deluxe hotels. There is a growing trend to chic boutique hotels and resorts. These stylish hotels offer excellent service and are a welcome change from the branded resorts.

Appeals To

Thailand will appeal to anyone who is interested in beach vacations, shopping, eating or archaeology, but especially to those who want to explore different cultures without sacrificing modern conveniences. Don't expect deluxe accommodations everywhere you stay, though, and be prepared for heat, humidity and dust during the dry season and lots of rain in the wet season.


Top Destinations

Bangkok

Chaotic, confusing, but also utterly magical, Thailand's inexhaustible capital continues to spellbind. Regularly voted the planet's top city, this giant metropolis is a place of seemingly endless contrasts. Here, old merges seamlessly with new, spiritual is balanced with the earthly and the sacred is on first name terms with the profane.

Chiang Mai & The North

Thailand's second largest city, Chiang Mai, may have undergone rapid modernization, but it maintains much of its allure as the ancient capital of the northern Lanna kingdom. Nestled amidst the picturesque foothills of the north, the city charms its visitors with a pleasant spiritual atmosphere while hundreds of sacred temples complement its much-admired location.

Southern Thailand

Most travellers are aware of the wonders of southern Thailand. Blessed with a plethora of sublime islands in addition to long stretches of sun-kissed sand on the mainland, the area is well known as a mecca for visitors who like to kick back.


Bangkok

Chaotic, confusing, but also utterly magical, Thailand's inexhaustible capital continues to spellbind. Regularly voted the planet's top city, this giant metropolis is a place of seemingly endless contrasts. Here, old merges seamlessly with new, spiritual is balanced with the earthly and the sacred is on first name terms with the profane.